Data protection
Privacy Policy
Unless stated otherwise below, the provision of your personal data is not legally or contractually required, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide it will have no consequences. This applies only insofar as no other information is given in the following processing operations.
"Personal data" means any information relating to an identified or identifiable natural person.
Server Log Files
You can visit our websites without providing any personal information. Each time you access our website, usage data is transmitted by your internet browser and stored in log files (server log files). This stored data includes, for example, the name of the accessed page, the date and time of access, the amount of data transferred, and the requesting provider. This data is used exclusively to ensure the smooth operation of our website and to improve our offerings. It is not possible to assign this data to a specific person.
Collection and Processing when using the Contact Form
When using the contact form, we collect your personal data (name, email address, message text) only to the extent provided by you. The data processing serves the purpose of contacting you. By submitting your message, you consent to the processing of the transmitted data. The processing is carried out on the basis of Art. 6 (1) lit. a GDPR with your consent.
You can withdraw your consent at any time by notifying us, without affecting the legality of the processing carried out on the basis of the consent until withdrawal. We only use your email address to process your request. Your data will then be deleted, unless you have consented to further processing and use.
Use of Google reCAPTCHA
We use the reCAPTCHA service of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") on our website. The query serves the purpose of distinguishing whether the input is made by a human or by automated, mechanical processing. The query includes the sending of the IP address and possibly other data required by Google for the reCAPTCHA service to Google. For this purpose, your input is transmitted to Google and further used there. However, your IP address will be truncated by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. On behalf of the operator of this website, Google will use this information to evaluate your use of this service. The IP address transmitted by your browser as part of reCAPTCHA will not be merged with other Google data. Your data may also be transferred to the USA. An adequacy decision of the European Commission, the "Privacy Shield", is in place for data transfers to the USA. Google participates in the "Privacy Shield" and has submitted to its requirements. By activating the query, you consent to the processing of your data. The processing is carried out on the basis of Art. 6 (1) lit. a GDPR with your consent. You can withdraw your consent at any time, without affecting the legality of the processing carried out on the basis of the consent until withdrawal.
Further information on Google reCAPTCHA and the associated privacy policy can be found at:
https://policies.google.com/privacy
Customer Account
When opening a customer account, we collect your personal data to the extent indicated there. The data processing serves the purpose of improving your shopping experience and simplifying order processing. The processing is carried out on the basis of Art. 6 (1) lit. a GDPR with your consent. You can withdraw your consent at any time by notifying us, without affecting the legality of the processing carried out on the basis of the consent until withdrawal. Your customer account will then be deleted.
Data Collection when Posting a Comment
When commenting on an article or a post, we collect your personal data (name, email address, comment text) only to the extent provided by you. The processing serves the purpose of enabling commenting and displaying comments. By submitting the comment, you consent to the processing of the transmitted data. The processing is carried out on the basis of Art. 6 (1) lit. a GDPR with your consent. You can withdraw your consent at any time by notifying us, without affecting the legality of the processing carried out on the basis of the consent until withdrawal. Your personal data will then be deleted.
When your comment is published, your specified name and email address will be published.
Furthermore, when the comment is submitted, your IP address is stored for the purpose of preventing misuse of the comment function and ensuring the security of our information technology systems. By submitting the comment, you consent to the processing of the transmitted data. The processing is carried out on the basis of Art. 6 (1) lit. a GDPR with your consent. You can withdraw your consent at any time by notifying us, without affecting the legality of the processing carried out on the basis of the consent until withdrawal. Your IP address will then be deleted.
Collection, Processing, and Use of Personal Data for Orders
When placing an order, we collect and use your personal data only to the extent necessary to fulfill and process your order and to handle your inquiries. The provision of data is required for the conclusion of the contract. Failure to provide it will result in no contract being concluded. The processing is carried out on the basis of Art. 6 (1) lit. b GDPR and is necessary for the performance of a contract with you. Your data will not be passed on to third parties without your express consent. The only exceptions are our service partners whom we need to process the contractual relationship or service providers we use within the framework of order processing. In addition to the recipients named in the respective clauses of this privacy policy, these are, for example, recipients of the following categories: shipping service providers, payment service providers, merchandise management service providers, service providers for order processing, web hosts, IT service providers, and dropshipping dealers. In all cases, we strictly adhere to legal requirements. The scope of data transmission is limited to a minimum.
Use of the Email Address for Sending Newsletters
Regardless of contract processing, we use your email address exclusively for our own advertising purposes for sending newsletters, provided you have expressly consented to this. The processing is carried out on the basis of Art. 6 (1) lit. a GDPR with your consent. You can withdraw your consent at any time without affecting the legality of the processing carried out on the basis of the consent until withdrawal. You can unsubscribe from the newsletter at any time by using the corresponding link in the newsletter or by notifying us. Your email address will then be removed from the distribution list.
Your data will be passed on to an email marketing service provider as part of order processing. No data will be passed on to other third parties.
Use of the Email Address for Sending Direct Advertising
We use your email address, which we received in connection with the sale of goods or services, for the electronic transmission of advertising for our own goods or services that are similar to those you have already purchased from us, provided you have not objected to this use. The provision of the email address is required for the conclusion of the contract. Failure to provide it will result in no contract being concluded. The processing is carried out on the basis of Art. 6 (1) lit. f GDPR due to our legitimate interest in direct advertising. You can object to this use of your email address at any time by notifying us. The contact details for exercising the objection can be found in the imprint. You can also use the designated link in the promotional email. This will not incur any costs other than the transmission costs at the basic rates.
Use of an External Merchandise Management System
We use a merchandise management system for contract processing as part of order processing.
For this purpose, your personal data collected during the order process will be transmitted to
Microtec Büro+.
Data Collection and Processing for Creditworthiness Checks
If we provide advance payment, e.g., for payment by invoice or direct debit, we reserve the right to obtain a credit report based on mathematical-statistical procedures using Creditsafe Deutschland GmbH, Schreiberhauer Straße 30, 10317 Berlin. For this purpose, we transmit the personal data required for a creditworthiness check to them and use the information obtained about the statistical probability of a payment default for a balanced decision regarding the establishment, execution, or termination of the contractual relationship. The credit report may contain probability values (score values) calculated on the basis of scientifically recognized mathematical-statistical procedures and whose calculation includes, among other things, address data. Your legitimate interests are taken into account in accordance with legal provisions. The data processing serves the purpose of checking creditworthiness for the initiation of a contract. The processing is carried out on the basis of Art. 6 (1) lit. f GDPR due to the legitimate interest in protection against payment default when we provide advance payment. You have the right to object at any time, for reasons arising from your particular situation, to the processing of your personal data based on Art. 6 (1) lit. f GDPR by notifying us. The provision of data is required for the conclusion of the contract with the payment method you desire. Failure to provide it will result in the contract not being concluded with your chosen payment method.
Use of PayPal
All PayPal transactions are subject to the PayPal Privacy Policy. You can find this at
https://www.paypal.com/de/webapps/mpp/ua/privacy-prev?locale.x=de_DE
Cookies
Our website uses cookies. Cookies are small text files that are stored in the internet browser or by the internet browser on a user's computer system. If a user accesses a website, a cookie can be stored on the user's operating system. This cookie contains a characteristic string of characters that enables unique identification of the browser when the website is accessed again. We use cookies for the purpose of making our offer more user-friendly, effective, and secure. Furthermore, cookies enable our systems to recognize your browser even after a page change and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary that the browser is recognized again after a page change.
We also use cookies on our website for the purpose of enabling an analysis of the browsing behavior of our site visitors.
Furthermore, we use cookies for the purpose of subsequently addressing page visitors with targeted, interest-based advertising on other websites.
The processing is carried out on the basis of § 15 (3) TMG and Art. 6 (1) lit. f GDPR due to the legitimate interest in the aforementioned purposes.
The data collected from you in this way is pseudonymized by technical measures. An assignment of the data to your person is therefore no longer possible. The data will not be stored together with other personal data about you.
You have the right to object at any time, for reasons arising from your particular situation, to this processing of your personal data based on Art. 6 (1) f GDPR.
Cookies are stored on your computer. Therefore, you have full control over the use of cookies. By selecting appropriate technical settings in your internet browser, you can prevent the storage of cookies and the transmission of the data they contain. Already stored cookies can be deleted at any time. However, we would like to point out that in this case, you may not be able to fully use all functions of this website.
Under the following links, you can find out how to manage (including deactivating) cookies in the most important browsers:
Chrome Browser: https://support.google.com/accounts/answer/61416?hl=de
Internet Explorer:
https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac
Use of Google Analytics
We use the web analysis service Google Analytics from Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") on our website. The data processing serves the purpose of analyzing this website and its visitors. For this purpose, Google will, on behalf of the operator of this website, use the information obtained to evaluate your use of the website, to compile reports on website activities, and to provide other services related to website use and internet use to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
Google Analytics uses cookies that enable an analysis of your use of the website. The information generated by the cookies about your use of this website is usually transmitted to a Google server in the USA and stored there. IP anonymization is activated on this website. This means that your IP address will be truncated by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there.
Your data may be transferred to the USA. An adequacy decision of the European Commission is in place for data transfers to the USA. The processing is carried out on the basis of Art. 6 (1) lit. f GDPR due to the legitimate interest in the needs-based and targeted design of the website. You have the right to object at any time, for reasons arising from your particular situation, to this
for reasons arising from your particular situation, to object at any time to the processing of your personal data based on Art. 6 (1) f GDPR.
You can prevent the storage of cookies by selecting the appropriate technical settings in your browser software; however, we would like to point out that in this case, you may not be able to use all functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available under the following link [
https://tools.google.com/dlpage/gaoptout?hl=de]. To prevent data collection by Google Analytics across devices, you can set an opt-out cookie. Opt-out cookies prevent the future collection of your data when visiting this website. You must perform the opt-out on all systems and devices used for it to be fully effective. If you click here, the opt-out cookie will be set: Deactivate Google Analytics
Further information on terms of use and data protection can be found at
https://www.google.com/analytics/terms/de.html or at https://www.google.de/intl/de/policies/.
Use of Google Inc.'s Remarketing or "Similar Audiences" function
On our website, we use the remarketing or "Similar Audiences" function of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). This function serves the purpose of analyzing visitor behavior and visitor interests.
To perform the analysis of website usage, which forms the basis for creating interest-based advertisements, Google uses cookies. The cookies record website visits and anonymized data about website usage. No personal data of website visitors is stored. If you subsequently visit another website in the Google Display Network, advertisements will be displayed that most likely take into account product and information areas previously viewed.
Your data may also be transferred to the USA. An adequacy decision of the European Commission is available for data transfers to the USA.
The processing is carried out on the basis of Art. 6 (1) lit. f GDPR due to the legitimate interest in targeting website visitors with advertising by displaying personalized, interest-based advertisements to visitors of the provider's website when they visit other websites in the Google Display Network.
You have the right, for reasons arising from your particular situation, to object at any time to the processing of your personal data based on Art. 6 (1) f GDPR.
To do this, you can permanently deactivate the use of cookies by Google by following the link below and downloading and installing the plug-in provided there:
https://support.google.com/ads/answer/7395996?hl=de
Alternatively, you can deactivate the use of cookies by third-party providers by visiting the deactivation page of the Network Advertising Initiative (Network Advertising Initiative) at
https://www.networkadvertising.org/choices/ and implementing the further information on opt-out mentioned there.
Further information on Google Remarketing and the associated privacy policy can be found at:
https://www.google.com/privacy/ads/
Use of Google Adwords Conversion Tracking
On our website, we use the online advertising program "Google AdWords" and, within this framework, conversion tracking (visitor action evaluation). Google Conversion Tracking is an analysis service of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). If you click on an ad placed by Google, a cookie for conversion tracking is stored on your computer.
These cookies have a limited validity, do not contain any personal data, and thus do not serve for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to this page. Each Google AdWords customer receives a different cookie. Thus, there is no possibility that cookies can be tracked across the websites of AdWords customers.
The information obtained using the conversion cookie serves the purpose of creating conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a page equipped with a conversion tracking tag. However, we do not receive any information that allows users to be personally identified. The processing is carried out on the basis of Art. 6 (1) lit. f GDPR due to the legitimate interest in targeted advertising and the analysis of the effectiveness and efficiency of this advertising.
You have the right, for reasons arising from your particular situation, to object at any time to the processing of your personal data based on Art. 6 (1) f GDPR.
To do this, you can prevent the storage of cookies by selecting the appropriate technical settings in your browser software. However, we would like to point out that in this case, you may not be able to use all functions of this website to their full extent. You will then not be included in the conversion tracking statistics.
Furthermore, you can deactivate personalized advertising for you in the ad settings on Google. Instructions on how to do this can be found at https://support.google.com/ads/answer/2662922?hl=de
In addition, you can deactivate the use of cookies by third-party providers by calling up the deactivation page of the Network Advertising Initiative at
https://www.networkadvertising.org/choices/ and implementing the further information on opt-out mentioned there.
Further information and Google's privacy policy can be found at:
https://www.google.de/policies/privacy/
Use of IntelliAd Webtracking:
This website uses the web analysis service with bid management from intelliAd Media GmbH, Sendlinger Str. 7, 80331 Munich. For the needs-based design and optimization of this website, anonymized usage data is processed and stored in an aggregated form, and usage profiles are created from this data. When using intelliAd tracking, cookies are stored locally. You have the right to object to the processing of your usage data. To do this, please use the intelliAd Opt-Out function.
First-Party-Tracking
To improve tracking accuracy, the "First-Party-Tracking" method is used. A first-party cookie (ia-
Use of the Live Chat System "Zendesk Chat"
On our website, we use the live chat system of Zendesk Inc. (1019 Market Street, 6th Floor, San Francisco, California 94103, USA; "Zendesk").
The system serves the purpose of communication between you and us as the provider. Usage profiles can be created from this data under a pseudonym. Cookies are used for this purpose. The cookies enable the recognition of the internet browser.
Your data may be transferred to the USA. An adequacy decision of the European Commission is available for data transfers to the USA. If Zendesk transfers the data to other third countries for which there is no adequacy decision, this is done on the basis of binding internal data protection regulations according to Art. 47 GDPR. These regulations can be viewed at
https://d1eipm3vz40hy0.cloudfront.net/pdf/ZENDESK - BCR Processor Policy.pdf and
https://d1eipm3vz40hy0.cloudfront.net/pdf/ZENDESK-BCR-Controller-Policy.pdf.
The processing is carried out on the basis of Art. 6 (1) lit. f GDPR due to the legitimate interest in direct customer communication.
You have the right, for reasons arising from your particular situation, to object at any time to the processing of your personal data based on Art. 6 (1) f GDPR.
You can object by preventing the storage of cookies through a corresponding setting in your browser software. However, we would like to point out that in this case, you may not be able to use all functions of this website to their full extent.
Further information on the collection and use of data by Zendesk, your rights in this regard, and options for protecting your privacy can be found in Zendesk's privacy policy at
https://www.zendesk.com/company/customers-partners/privacy-policy/.
Use of Google Maps
On our website, we use the function for embedding Google Maps from Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").
The function enables the visual display of geographical information and interactive maps. When pages with embedded Google Maps are accessed, data of the visitors to these pages are also collected, processed, and used by Google. Further information on the collection and use of data by Google can be found in Google's privacy policy at
https://www.google.com/privacypolicy.html. There, you also have the option in the Privacy Center to change your settings so that you can manage and protect your data processed by Google.
Your data may also be transferred to the USA. An adequacy decision of the European Commission is available for data transfers to the USA.
You have the right, for reasons arising from your particular situation, to object at any time to the processing of your personal data based on Art. 6 (1) f GDPR.
To do this, you must disable the JavaScript application in your browser. However, we would like to point out that in this case, you may not be able to use all functions of this website to their full extent, such as the interactive map display.
Duration of Storage
After complete contract execution, the data will initially be stored for the duration of the warranty period, then taking into account legal, in particular tax and commercial law, retention periods, and then deleted after the expiry of the period, unless you have consented to further processing and use.
Rights of the Data Subject
Subject to the legal requirements, you have the following rights under Art. 15 to 20 GDPR:
Right to information, to rectification, to erasure, to restriction of processing, to data portability.
Furthermore, according to Art. 21 (1) GDPR, you have the right to object to processing based on Art. 6 (1) f GDPR, as well as to processing for the purpose of direct marketing.
Contact us if you wish. The contact details can be found in our imprint.
Right to lodge a complaint with the supervisory authority
According to Art. 77 GDPR, you have the right to lodge a complaint with the supervisory authority if you believe that the processing of your personal data is not lawful.
Last updated: 25.04.2018